Tracking inside the Career Site Pro (Google Analytics or Meta Pixel)

Tracking is possible inside the Career Site Pro using Google Analytics or a Meta Pixel.

In the Career Page Pro settings you can set a Google Tracking-ID or your Meta Pixel ID. The tracking code will then be generated and added into your created pages.

You should activate modern job ads and the new application form in case you like to track the complete conversion until the submitted application.

Events

Google Events

The following events can be measured using Google Analytics:

eventCategory	eventAction	eventLabel	eventValue	Description
Key Visual	click	<link url>		Click on link in key visual (hero section) EventLabel indicates the target link url
Job List	click	<job title>		Click on a single job in job list EventLabel indicates the job title
Contact	new mail	<mail address>		Click on 'new mail' link in contact section EventLabel indicates the used mail address
Video	play	<video url>		Start playing video EventLabel indicates the video url
Video	pause	<video url>		Pause video EventLabel indicates the video url
Video	finished	<video url>		Finish playing video EventLabel indicates the video url
Social Links	click	<social network name>		Click on a social network link EventLabel indicates the social network name
Events	click	<event name>		Click on an event EventLabel indicates the event
Target Groups	click	<target group>		Click on the link in a target group section EventLabel indicates the target group section
Feedback	click			Click on feedback
Certificates	click	<certificate>		Click on a certificate EventLabel indicates the link of the certificate
Target Groups	expand	<target group>		Expand a target group section EventLabel indicates the target group section
Scroll Depth	view	<block name>		Scroll Event: This event triggers whenever a certain section is entering the viewport. EventLabel indicates which section is shown
Job Ad	view	<PCW|SG>		View a single job ad EventLabel indicates if the new job ad layout or the regular frontend is used
Application Form	view	<PCW|SG>		View the application from EventLabel indicates if the new application form or the regular frontend is used
Application Form	submit	<PCW|SG>	10	Submit the application form EventLabel indicates if the new application form or the regular frontend is used EventValue is used to assign an arbitrary value to the conversion

Meta Pixel Events

The following events can be measured using the Meta Pixel:

Career Site Pro:

Action	Event	Comment
Click on job ad link from jobs list	Add to Cart
View job ad (inline or fullpage version)	View event “jobad”
Click on Apply link: -From job ad -OR from “Apply now” button on main page (if button type=apply)	Initiate Checkout
View Application form	View event “viewform”
Submit application	Submit Application	Consider validation: Only trigger event in case of successful submission
Submit Talent Pool Application	Lead

Job landing pages:

Action	Event	Comment
Clock on “Apply now” button on main page (if button type=apply)	Initiate Checkout	Same logic as above
View Application form	View event “viewform”
Submit application	Submit Application

Lead landing pages

Action	Event	Comment
Submit Talent Pool Application	Lead

Privacy note:

After activating the tracking a privacy note will appear in the softgarden standard Privacy Policy (applicants). Please be reminded to add the note yourself in case you are not using the softgarden standard privacy policy.

FAQ:

Question: How to measure conversion using Google Analytics when having published several pages?

Answer: This is possible using "Custom Dimensions". Please consult the Google Support for more information.